In today’s digital landscape, video content isn’t just a trend—it’s a necessity. For nonprofits, it’s the single most effective way to create emotional connections, build trust, and drive action. But it’s not enough to toss up the occasional testimonial or event recap. If you want real results, you need a strategy. Why Video Matters for Nonprofits 1. Video dominates attention spans.As of 2025, video makes up an estimated 82% of all internet traffic, cementing its

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If you’ve ever attended a fundraising gala or benefit dinner, you’ve probably seen the difference between a good event and a great one. It’s not always about the food, the decor, or even the entertainment—it’s about the emotional connection. That connection is where storytelling shines. When done well, a powerful story can transform an event from a series of speeches and asks into a shared, unforgettable experience that motivates people to give generously. Storytelling in

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Storytelling is one of the most powerful tools a nonprofit can use to connect with its audience, drive engagement, and inspire action. But what makes a story stick in people’s minds? Why do we remember narratives better than statistics, and why do we feel more compelled to donate, volunteer, or advocate when we hear a compelling story rather than just seeing the numbers? The answer lies in neuroscience—the way our brains are wired to process,

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Rethinking the Nonprofit Marketing Playbook In the nonprofit world, every dollar matters. Budgets are tight, resources are limited, and staff often juggle multiple roles just to keep things running. Getting the word out about your mission is essential—but how do you do it without spending a fortune? Traditionally, nonprofits have relied on two main strategies: earned media (press coverage, word-of-mouth) and paid media (advertising, sponsorships). While both can be valuable, they come with major drawbacks—earned

Continue readingWhy Nonprofits Need to Own Their Message: The Power of Owned Media

As a video content creator who almost exclusively works with nonprofits, I get to collaborate with some of the most passionate, mission-driven people out there—people who are genuinely making the world a better place. It’s work I love. But lately, I’ve been hearing the same concern from a lot of them: the current political landscape has them feeling more than a little uneasy. With shifting budget priorities, looming funding cuts, and overall instability in public

Continue readingNavigating Uncertainty: Why Storytelling and Private Fundraising Are More Crucial Than Ever for Nonprofits