Author: zeth1560

The Gear We Use to Do The Things We Do

by zeth1560

Every once in a while, I get asked a question about production equipment. Most often this is from someone who knows a bit about these kinds of things and wants to talk a bit of shop. While I could speak ad nauseum on the topic…because I do love a good gear related convo…I find that telling is never as effective as showing. So with that in mind, I have put together a list of all the gear that I use in capturing projects for Regular Guy Creative on the site Kit.com. I will do my best to keep this current

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Behold…the Power of Video

by zeth1560

A picture is worth a thousand words…but video is worth millions! Chances are, if you are looking at this page, you are probably considering the possibility of leveraging the power of video. But on the off chance you are on the fence, here are a few statistics to help you understand exactly how powerful video marketing has become in recent years, according to news shared by HubSpot: Video is projected to claim more than 80% of all web traffic by 2019. Adding a video to marketing emails can boost click-through rates by 200-300%. 64% of customers are more likely to buy a product online

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So you want to make a Facebook video…

by zeth1560

You’ve done your homework, and have come to the realization that this video thing might be worth giving a whirl on your company or organization’s Facebook page. Congratulations! You’ve made a wise choice. Recent changes to the Facebook algorithms are going to make it harder for advertisers to get into their customer news feeds organically. Which really leaves you with two choices…pay more for your reach…or create more engaging content. Considering that Facebook videos get more organic reach than any other post type…allowing you to reach more than double the audience you can with photos alone…this provides you with a

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