Why Stories Stick: The Neuroscience of Nonprofit Storytelling
Storytelling is one of the most powerful tools a nonprofit can use to connect with its audience, drive engagement, and inspire action. But what makes a story stick in people’s minds? Why do we remember narratives better than statistics, and why do we feel more compelled to donate, volunteer, or advocate when we hear a compelling story rather than just seeing the numbers? The answer lies in neuroscience—the way our brains are wired to process,
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